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After seeing ‘PROMO’ for the thousandth time in my intel & militia channels, I finally realized that ‘PROMO’ is not the secret word for a black-ops fleet, some new troll slang, nor is it the go word for a mass infiltration and corp-theft operation.

So what does it mean? I decided it was finally time to investigate this unusual phenomenon and turned to my lovable militia pals for the scoop.

‘PROMO’ originates from the EvE lottery & gambling site, SOMERblink, which hosts ‘microlotteries that finish in minutes’.

After asking how it worked, Jhaelee de’Aurvie from the Amarr Militia explained, “You give them ISK, which is then like casino chips which you can use to play little quick/mindless lotteries. Winnings can be kept, turned into more ‘credit’ or traded back for its isk value.

It is fun and mindless, they make a ton because each lot only resolves once each number has been paid for (equalling around twice the prize’s value).”

Members play frequently. Oppon’s Pull of Caldari Militia said, “I play whenever I’m on EvE, I have Blink up in a window, though you can play it out of game too.”

“Be warned though, clicking on that will slowly drain your wallet and ability to do anything else in EVE.” cautioned Jhaelee de’Aurvie.

So how much can you win? Lots, apparently. Jhaelee had already won a Phoenix, a Pilgrim, and a ‘bunch of interceptors’. Oppon’s Pull has won a Machariel and a Vindicator so far. Predator Elite claims to have a corpmate who has won over ’30 billion and counting from Blink”.

Afterwards, I spoke with Somerset Mahn of SOMERblink, to get an interview.

Are you the creator of it?

Yes, that’s right. I handle all the programming and was the original creator. We have a staff of about twenty-five now.

How long has Blink been around?

Blink started in September of 2010.

Where did you get the idea from?

I’ve been holding lotteries since Feb 2010. But originally they were the classic style, the kind you see on the forums– send money to a player with a special reason code, and your tickets show up eventually on a tracker. Blink is kind of the logical extension of that– it moves a lot faster because tickets are purchased immediately. So I sat down in September and wrote a beta, and the rest is history πŸ˜›

Was it expensive to start-up?

The biggest assets Blink has are its code, and trust πŸ˜› I’ve been third-partying supercapitals and other lotteries for a couple of years now, and I’m grateful people trust me enough with their ISK to play on the site. That’s a much higher barrier to entry.

ISK-wise, people start their own Blinks for prizes, so we only buy the prizes once the Blink has completed. Of course, that takes an average of 3 and a half minutes. So we keep busy πŸ˜›

Do you have any tips or advice for someone who is just trying it out?

Definitely join the chat channel, SOMER Lotteries, everybody there can always help with any questions. If you check back often, you’ll see “Promo Blinks”– they’re free to enter and you can win some pretty nice stuff.

There’s a promo blink up for a Chimera at the moment.

We’re in the middle of our “90 Trillion Celebration”– we’ve completed 90 Trillion ISK of Blinks. So tonight we’ve given away about 38 billion ISK of free promo prizes.

Do you have to be logged into EvE to play?

Nope, you can play Blink from any web browser- we have a lot of people who play on their smartphones from work or school. You have to deposit money using Eve, though– no way to do that outside the game.

How much does an average player spend?

Our cheapest Blinks are just 2 million ISK– so a bunch of people might toss in 2-3 mil every so often just to have a go πŸ™‚ some people spend a lot more, of course. I don’t really know the actual numbers there.

What’s the biggest prize someone’s won?

Well, during our celebration events is when we give away the largest prizes. So far we’ve given away– this isn’t an exhaustive list because I don’t remember– a Revenant, a Nyx, an Avatar, 4 Utus, 2 Adrestias, a Mimir, a Freki, a Vangel, a Malice, and 90 billion ISK. I’m pretty sure there are more grand prizes that I’ve forgotten, though πŸ˜›

The biggest win was probably the guy that won the Avatar with about 20 million ISK of tickets πŸ˜› that was a big return.

How often do you do celebration events?

Well, it just depends on how long it takes us to get to the next 10T marker. It’s usually about 4-6 weeks between events. Gives everyone a break in between, staff included πŸ˜›

Do you have anything else you want to add?

Hmm, sure. We try to give back to the Eve community– we’re the largest single donator I know of to Eve University, we set up an endowment at Agony PVP-U, and we sponsored a tournament for Red Vs Blue. We’ve also given away around 3 and a half trillion ISK of free promo prizes.

Very nice. Thank you for your time, I appreciate it.

Always appreciated! Β Would you like a promo code or anything to offer people? I don’t know your target audience

Yes, that’d be great. Β So how would one use that?

Use ‘FWRules’ on the promo code box on the registration page, we’ll give them a little free credit to Blink with– 2.5M. (note: You must register using the in-game EvE browser, make sure you add it to your trusted sites, then you’re free to play out of game as well. Β Good luck!)


2 Responses to “PROMO”

  1. Somer.blink is a great way to see all your hard earned isk disappear in front of you πŸ˜› but once in a while you get lucky.

  2. Rather than covering just the whole BLINK idea, I have a few lines to add from trying it out.

    I bought GTC a while back which got me additional 110mio ISK on BLINK for free. Without that I would have never considered playing (or wasting money).

    With that free money I made many small bets to have higher chances at winning, at least a small low-value ship, rather than blowing it all on one bet. The return was one AF for about 25mio. I was disappointed to say the least.

    The math is around 8 tickets per ship from what I saw, which results in an average win chance of 12.5%. Statistically the 110mio would have netted me 13.7mio so by those numbers, I got out lucky.

    By my numbers though, looking at my wallet, I also lost 85mio πŸ˜‰

    The addiction factor was there, I bet it all in only a few minutes because the blinks went by so fast, new ships popping up every few seconds, blinks with my bets on it being closed at the same speed. Quite a rush, but what an expensive loss-heavy rush! It helped me understand greatly how people can fall for that experience, and keep putting money into it.

    So all in all, to people who do not bets, I recommend to stay the f* away from it. You can only profit from that.

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